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Frame Magazine

Frame Magazine


Frame magazine is the world’s leading interior-design publication. This bimonthly magazine is filled with innovative projects and stunning photography covering retail, hospitality, shows, home and work. Our vision: putting interior design on the map as a creative profession that’s on a par with product design and architecture.

Produced largely pre-pandemic, the May/June issue of Frame explores how the travel sector can spread tourism more evenly. We centre on remote hospitality, which in the current era of social distancing, has never been more relevant.


Reporting From
George Kafka considers the role of designers in Athens amid ongoing conflicts surrounding citizenship and border controls at the edges of Europe. Federico Monsalve finds signs that New Zealand spatial design is starting to understand the depth of its Māori and European bicultural roots. 

Business of Design
How e-commerce returns are reshaping the physical store. Why the future of co-working is suburban. How the circular economy is disrupting show design. Is the construction industry set to embrace mass timber?

In Practice
Russian architect Eduard Eremchuk on infusing interiors with unexpectedness. Danish colour and textile designer Margrethe Odgaard on the relationship between colour and cultural identity. Ace Hotel’s chief brand officer Kelly Sawdon on making hospitality healthier.Atelier Brückner founder Uwe Brückner on the importance of a culture of co-creation and the power of perseverance.

Spaces: Frame Awards 2020
Across two days in Amsterdam, our international jury of industry leaders whittled down 190 nominees to 36 Frame Awards winners. A big overriding theme? Relevance. Which projects reflect today’s needs and signal a path for the future? The juries were drawn to authenticity and playfulness in retail, rituals and poetry in hospitality, and diversity and wellbeing in workspaces.

Hospitality Lab
The advent of overtourism has left many of the world’s top destinations in a state of crisis, to the detriment of both locals, visitors and the environment. Holiday makers are eager for an alternative, one that lets them experience unique locations without sacrificing either their comfort or the health of local ecosystems. In response, hospitality innovators are creating design-led solutions that let guests range both more widely and more responsibly. 

The Challenge: How will hospitality operate off site?
In the lead-up to each issue, we challenge emerging designers to respond to the Frame Lab theme with a forward-looking concept. Remote travel destinations are growing in popularity as consumers increasingly seek exclusive, once-in-a-lifetime experiences. But how do you offer hospitality in uncharted environments? Three emerging designers share their ideas.

Discover the latest product releases (despite fair cancellations). EuroShop exhibitors advance adaptivity in retail. Stockholm Furniture & Light Fair participants recycle materials and reduce noise. Sanctuary-like chairs humanize the experience of giving birth.

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